A conservative group has launched a more than $1 million advertising campaign to “name and shame” companies and executives for putting “woke politics over consumer interests.”

Consumers’ Research, a right-leaning consumer protection group, said the initial launch of its campaign will target Nike, Coca-Cola, and American Airlines.

The video ads will run nationally across cable TV and websites as well as in the local markets where the companies are headquartered. Nike is based in Beaverton, Oregon; Coca-Cola is headquartered in Atlanta, Georgia’ and American Airlines is based in Fort Worth, Texas.

Below you’ll find the initial ads used to launch this campaign against #Woke-ism”.